Terms of service

Definitions

For these Terms and all related policies, “Elra”, “we”, “us”, or “our” refer to Aveenyaa Demifine Private Limited, the company that owns and operates the brand Elra.
The two names may be used interchangeably across this website and in all communications, documents, and policies.

Acceptance of Terms

By accessing or using this website, purchasing a product, or engaging with our services, you agree to comply with and be bound by these Terms of Use.
If you do not agree, we kindly ask that you refrain from using the website.

Website Use

This website and its content are intended for personal use and lawful commercial transactions only.
You may browse, purchase, and interact with our products for personal or gifting purposes.
However, you agree not to:

• Copy, distribute, or modify any content, images, or materials without written consent.
• Attempt to hack, interfere with, or disrupt website operations.
• Submit false information, impersonate others, or create fraudulent accounts.
• Use the site or its content for resale, marketing, or unauthorized commercial activities.

Product Representation and Accuracy

• We strive to ensure that all product details, descriptions, and prices are accurate.
  However, slight variations in colour, texture, or finish may occur due to photography, lighting, or screen settings.
• In the rare event of a pricing or description error, we reserve the right to correct it before processing your order.
• If a correction affects your purchase, you will be notified and offered the option of a full refund or continuation at the updated price.

Intellectual Property

All written content, imagery, product designs, packaging, and creative assets on this website are the intellectual property of Aveenyaa Demifine Private Limited.
The Elra word mark and sigil logo are registered trademarks under applicable Indian trademark law.
You may not reproduce, distribute, or use any material, design, or image from this website without prior written permission.
Unauthorized use may constitute infringement under intellectual property laws.

User Content

By submitting reviews, images, or feedback, you grant Elra a non-exclusive, royalty-free license to use, display, or publish such content for promotional or informational purposes.
Elra reserves the right to edit or remove any user content that is false, inappropriate, or violates these Terms.

Orders and Service Rights

Elra reserves the right to refuse, modify, or cancel orders at its discretion, including but not limited to cases involving:

• Payment failure or suspected fraud
• Incorrect product or pricing information
• Stock unavailability

In such cases, customers will be notified promptly, and any prepaid amount will be refunded in full.

Limitation of Liability

To the fullest extent permitted by law, Elra and Aveenyaa Demifine Private Limited shall not be liable for:

• Indirect, incidental, or consequential damages
• Loss of profits, data, or goodwill
• Delays caused by courier partners, technical issues, or external factors
• Minor colour, size, or finish variations due to natural material differences

Our liability, if proven, shall not exceed the total amount paid by the customer for the product in question.

Dispute Resolution

• We believe most issues can be resolved with understanding and communication.
  In the event of a dispute, both parties agree to first attempt an amicable resolution through written communication within 30 days of raising the concern.
• If no resolution is reached, the matter shall be governed by the laws of India and subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra, India.

Force Majeure

Elra shall not be held responsible for delays or failure to perform obligations caused by circumstances beyond its reasonable control, including natural disasters, government restrictions, strikes, transport disruptions, or pandemics.

Severability

If any provision of these Terms is found invalid or unenforceable under applicable law, the remaining provisions shall continue in full effect.

Updates to Terms

Elra reserves the right to update or modify these Terms and related policies at any time.
Changes will take effect immediately upon posting on the website, and continued use of the site constitutes acceptance of the revised Terms.

Contact

For any legal notices, queries, or grievances, please contact:
📩 support@elra.in
📍21/23, Mumbadevi Mansion, Shop No.15, 2nd Floor, Dhanji Street, Mumbai - 400003